reelGDP
Film within the creative economySouth Africa · Global outlook

South Africa. Africa. Global markets.

The economics
of film.

Reel GDP connects film with economics, audiences, policy and international trade. Our articles explain the industry; our commissioned research helps organisations understand markets, assess opportunities and make informed decisions. Based in South Africa, we work on local and international questions.

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Based in South Africa. Working with clients worldwide.

Explore Reel GDP.

ARTICLES

Understand the film economy.

Explore what shapes film production, audience demand and business opportunities in South Africa, Africa and global markets.

View articles RESEARCH & CONSULTING

Research for your organisation.

Commission a market assessment, policy review or research report for a decision your organisation needs to make. Available to clients in South Africa and internationally.

View research services RESOURCES

Industry information in one place.

Official links to industry bodies, film funding, rebates, regulation, reports and data.

Browse resources

Independent research & consulting

Research
& consulting.

Considering a new market, planning an industry initiative or assessing a policy change? Commission research that brings together the relevant evidence, explains what it means for your organisation and identifies the uncertainties. Film is our main focus; consulting projects can also cover other sectors and international trade.

Explore research services
01

Market & audience research

Assess demand, industry conditions and opportunities in a market you want to understand.

02

Policy & international comparisons

Understand how incentives, trade agreements and policy changes affect an industry.

03

Research reports & briefings

Commission a report for a strategy or proposal, or a regular briefing on economic and film market developments.